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Sweetener Supply Case: Brazilian Beverage Company Reformulates with Natural Low-Calorie Sweeteners

Sweetener Supply Case: Brazilian Beverage Company Reformulates with Natural Low-Calorie Sweeteners

2026-07-10

Client Background

A Brazilian beverage manufacturer producing soft drinks, juices, and functional beverages for the South American market. Responding to consumer demand for reduced-sugar products, the company was reformulating its flagship beverage line with natural sweeteners.

Challenge

The reformulation required natural sweeteners that matched sugar's taste profile without artificial aftertaste, while meeting Brazilian ANVISA regulatory requirements. Erythritol and stevia-based blends from local distributors were prohibitively expensive and supply reliability was inconsistent.

Solution

Zorui supplied food-grade erythritol and steviol glycosides with complete ANVISA-compliant documentation. Our technical team provided blending ratio recommendations to achieve the optimal sweetness profile and mouthfeel. We established a quarterly supply schedule aligned with production forecasts.

Results

The reduced-sugar beverage line launched successfully and achieved 15% market share growth within the first quarter. Sweetener costs decreased by 38% versus local distributor pricing. The reduced-sugar products received positive consumer feedback and the company expanded reformulation to additional product lines.

Latest company case about
Solutions Details
Created with Pixso. Home Created with Pixso. solutions Created with Pixso.

Sweetener Supply Case: Brazilian Beverage Company Reformulates with Natural Low-Calorie Sweeteners

Sweetener Supply Case: Brazilian Beverage Company Reformulates with Natural Low-Calorie Sweeteners

2026-07-10

Client Background

A Brazilian beverage manufacturer producing soft drinks, juices, and functional beverages for the South American market. Responding to consumer demand for reduced-sugar products, the company was reformulating its flagship beverage line with natural sweeteners.

Challenge

The reformulation required natural sweeteners that matched sugar's taste profile without artificial aftertaste, while meeting Brazilian ANVISA regulatory requirements. Erythritol and stevia-based blends from local distributors were prohibitively expensive and supply reliability was inconsistent.

Solution

Zorui supplied food-grade erythritol and steviol glycosides with complete ANVISA-compliant documentation. Our technical team provided blending ratio recommendations to achieve the optimal sweetness profile and mouthfeel. We established a quarterly supply schedule aligned with production forecasts.

Results

The reduced-sugar beverage line launched successfully and achieved 15% market share growth within the first quarter. Sweetener costs decreased by 38% versus local distributor pricing. The reduced-sugar products received positive consumer feedback and the company expanded reformulation to additional product lines.